Lancia’s Bold Brand Revival with the New Ypsilon And Lancia Aurelia Spider
After unveiling the new Ypsilon following a 13-year hiatus, Lancia has been making significant strides in its brand revival. While several new models are already in the pipeline, rumors persist about the return of the iconic “Lancia Aurelia Spider” model as a tribute to the brand’s legendary status.
Lancia’s Storied History and Strategic Comeback
Founded in 1906, Lancia is an esteemed Italian brand that found its market presence waning when FCA (now Stellantis) ceased its sales outside Italy in 2014, leaving only the Ypsilon on sale. However, in 2022, Stellantis announced plans for Lancia’s resurgence as part of its long-term “Dare Forward 2030” strategy. Following the Ypsilon’s release, a Gamma crossover is set for 2026 and a Delta hatchback for 2028, indicating a robust comeback.
Fans Yearn for Sportier Models
Hardcore Lancia enthusiasts are eager for the revival of sportier models like the Stratos and Fulvia. At the top of this wishlist is the Aurelia Spider.
Lancia The Aurelia B24 Spider: A Timeless Classic
The Aurelia B24 Spider, launched in 1954, is revered as one of the most beautiful convertibles ever made, thanks to Pininfarina’s design. As a limited production model, surviving units of the B24 Spider are exceedingly rare today. A revival would mark a remarkable 70-year hiatus.
Anticipation Captured in Concept Renders
In anticipation, concept renders by designer Theottle draw inspiration from the Fiat 124 Spider (2016-2020) and the Mazda Roadster, its base vehicle, integrating the modern Lancia design cues seen in the new Ypsilon into a contemporary Spider silhouette.
The Future of the Spider Revival
While there’s no concrete information on the Spider’s return, Lancia’s successful execution of its long-term plan could prioritize such a revival. As Lancia continues to rejuvenate its lineup, the possibility of seeing a new Aurelia Spider remains an exciting prospect for fans and the automotive world.
